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A Cognitive Teardown of Angry Birds

November 12, 2011

Certified Human Factors Engineering Professional Charles L. Mauro has done an exhaustive report called “A Cognitive Teardown of Angry Birds,” in which he breaks down the throw-birds-at-pigs game and just what it does to users and their experiences.

The gist is that Angry Birds fits extremely well within our brains’ “mental model” of what the game should be. Not only is that bird-tossing physics engine easily calculated into our cranium, but the game’s bite-sized levels (which you can scroll across to re-check at any time) also play into our short-term memory programming as well.

Read the the report here: Why Angry Birds is so successful and popular: a cognitive teardown of the user experience.

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