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Do You Suffer From Decision Fatigue?

August 29, 2011

Decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. The knowledge about this fenomen helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.

Read the interesting about decision fatigue in the New York Times.

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